Welcome to StatLabs®, our Algorithm Conceptualization, Testing, Deployment & Simulation Laboratory. It’s our Lab for doing R&D in Decision Science & Data Science (Cognitive Research, Statistics, Mathematics, Operations Research and allied areas).Experience suggests that it takes 15-25 years for a new analysis technique to be available to be used by Business. Obviously, if a new analytics technique is made available to Business within 1-3 years of it being published in a Research Journal, it gives an unparalleled advantage in today`s competitive world. StatLabs® does exactly that – we keep an eye on new Techniques being available, assess their possible impact, test them in real-life scenarios, and tweak them to make Business sense.



Campaign RoI Optimization

Optimize RoI of various competing media channels that typically have varying

  • – success rates
  • – audience base
  • – measuring matrix
  • Campaign objectives (Awareness/ Engagement/ Conversion)
  • Dynamic optimization algorithm that automatically adjusts itself based on data.
  • Uses multiple contradictory views – not only “Propensity to respond”, but also “Propensity to Churn” based on the same campaign

ROI Prediction Model


  • Based on the RoI for first 2-3 days of a campaign, predicts the likely RoI
  • Predicts which channel – audience segment combination is likely to perform and which is not
  • Saves from the unexpected surprise at the end of the campaign – flags under-performing channel-audience segments…

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