Facts n Data | Industry Details

If there’s one industry that has completely revolutionised the social and business fabric worldwide, it is the Telecom industry. However, such a fast expansion of wireless and wired last mile connectivity has resulted in major disruptions that include network side disruptions such as evolution of 3G, LTE, 5G (with all flavours such as UW, UC etc) as well as terminal side and App based disruptions. Telecom industry is perhaps the only one that has experienced the fastest changing landscape and user preferences. This brings unique challenges as well that include:

Customer side challenges:

Customer churn/ retention
Customer loyalty
Customer-product mapping
Market share
Customer one-view
Managing customer experience across touch points
Managing and understanding customer lifetime value

Competition side challenges:

Product differentiation
Competition insights
Competition strategies
Increasing the pull of various deals/ partner offers

Marketing challenges:

Hyper personalised, hyper-localised campaigns
Managing marketing RoI
Intelligent targeting

HOW FACT'n'DATA CAN HELP?

Intelligent Marketing Mix Models

Traditional Marketing mix models often need to be revamped and sharpened to suit the changing landscape. Our proprietary tools and industry expert data scientists assist in performing this so that you can get maximum returns from your traditional & digital marketing activities.

Maximize customer lifetime value (LTV)

Effective product bundling is a strategy employed to reduce customer churn and maximize customer lifetime value. With changing customer demands, telecom providers need to constantly amend their legacy bundle options. Harness the power of data analytics to get a customer one-view that helps companies get a better understanding of their target customer and bundling options.

Predict Consumer's future needs

Understanding your consumers future needs can help you develop new products & offerings faster than your competition, and thus, not only reduce customer churn, but also attract new customers and increase your top line. We develop customized recommender engines that analyze and understand the relationship between the consumer profile and their product/service choice's. The engine also analyzes the consumer's behavior.

Deliver outstanding customer experience

Deploy our proprietary techniques & tools to gain competitive advantage through improved connections with consumers. Leading research studies show that mature & successful organizations leverage data from multiple sources and are active adopters of big data analytics.