The R&D function of various organisations need expert assistance and guidance in terms Statistical and Mathematical models as unique business problems need innovative scientific data analysis techniques – traditional Machine Learning and Artificial Intelligence models can rarely be applied without appropriate tweaks because real-world data is neither as clean as these models demand, nor does the data meet the assumptions the model may demand. Facts ‘n’ Data can arrive at the scientific trade-off between data quality and model applicability thus supporting the R&D function of various organizations.