Digital technologies and innovation has been disrupting the travel & hospitality industry for decades. Consumer behavior in terms of their travel preferences and bookings has also changed at the same rapid state. To not be left behind, players in this space need to leverage big data analytics and emerging technologies to create unique marketing strategies, boost their operations and stay ahead of the competition.
Companies need to understand who is travelling ? their reasons for travel? how to reach high-value lookalike prospects?
The travel & hospitality industry is known for personalized customer interactions. These countless interactions also lead to lots of customer feedback . The feedback translates to lots of data. This data can be analyzed to identify processes & behaviours that need to be reinforced, emerging customer requirements that need to be provided for and also gaps that need the processes to change and/or staff to be trained.
Don't let the variety of potential customers hamper your marketing efforts. Analytics can help segment customer based on their preferences, behaviour, paying propensity, location choices. Our proprietary tools can enable your marketing team to run targeted marketing campaigns.
Use our predictive algorithms to increase your online click & conversion rate. Our tools help in understanding passenger preferences and therefore optimizing your online advertising positioning and spend.
The hospitality & travel industry needs to sell the right product, to the right customer at the right time. This requires a careful detailed analysis of internal data (Revenue data, occupancy rates, current bookings, customer past experiences) as well as external data (data about local events, seasonal demands, holiday schedules). This helps predict future demands and an opportunity to maximize revenue generated .
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