Facts n Data | Industry Details

The Small & Medium Businesses face unique challenges on a daily basis. Right and timely decisions, across business areas based on Facts and Data that are synthesized by Scientific Analysis of the same hold the key to succeed. Key challenges faced by them include:

Ability to counter the incumbent leaders
Challenge to attract, retain customers while penetrating the desired target groups
Stretching the dollars spent on marketing, logistics,
Managing inventories
Capacity planning
SKU level demand forecasting by geography

HOW FACT'n'DATA CAN HELP?

Forecast your demand acurately

Typically SMB's are dependent on multiple suppliers and it is essential for them to forecast their demand, specifically by SKU (and even geography). Our predictive tools and techniques enable you to increase your forecast accuracy by SKU level and make a positive impact to your bottom-line.

Drive better Customer Experience

Happy customers lead to improved sales.Use data analytics to understand your customers and move towards bespoke, personalized service, offerings and improved customer service practices. Big data analytics can also lead to directed advertising of your products for your customers.

Targeted, Effective Campaigns

Manage your campaigns by using our AI-based proprietary analytics tool to Identify the right customer fit for a particular product, doing customer segmentation based on historical data, identifying the "look-alikes", picking the right channel, weekday and day-part - all at individual target levels abd managing the campaign. The tool also performs psych-demographic -behavioural profiling of the customers and prospects for the right fitment.

Reduce costs

Limited resources require careful planning and optimal utilization. Use big data analytics to identify inefficiencies in your operations and eliminate them. Our proprietary techniques can also help SME's to optimize your resource mix for maximum returns.

Case Studies

AI Based Recommender Engine for online shopping

Increased campaign success rate and drop in abandoned carts

Increasing forecast accuracy for a US online retailer

Improving the forecast accuracy for an online retailer to prevent overstock / out of stock situations, save storage costs and increase supply chain visibility.

Improving Search Rank for an online brand

Using our proprietary algorithms and tools to improve the company's search ranks for major SKU's, increase revenues and optimize the online ad spend.

INCREASING STORE LEVEL DEMAND FORECAST & REDUCING MISSED SALES OPPORTUNITIES

Reducing missed sales opportunities due to non-availability of a product, increasing the daily sales predictions to 91% and the customer satisfaction by more than 1 NPS over a six-month period.