The automotive industry is at an important cusp at this point. As it continues to face a dynamic set of challenges, it is also presented with exciting opportunities. The players that recognize and make use of these opportunities will be able to stand out from the crowd and differentiate themselves from the competition. Companies need to understand the changing technologies (self-driving vehicles), increased customer expectations, changing models of ownership, increased competition from new players and impact of globalization. 

Analytics can be used to harness the power of data that is available to arrive at actionable customer segments, develop personalized offers, provide incentives to increase sales and improve customer retention. Advanced analytical models can also be used on the supply chain side to improve operations and efficiency.