The global consumer packaged goods market size is projected to reach $2.38 Trillion by 2027. The industry is crowded with manufacturers and the competition is fierce. The top leading companies in this sector are focussing on new ideas associated with the invention & supply of consumer packaged goods.
With an increased amount of data being generated, industry leaders are well-placed to understand the market better and take decisions that improve their brand value and increase sales. To do this, companies need to ensure all their data (structured and unstructured) is collected, cleaned, organized and analyzed in the right & timely manner so that actionable insights can be gained.
As the world around us changes, CPG manufacturers will continue to face an interesting mix of opportunities and challenges. Advanced analytics insights can help guide the industry leaders by helping them understand the market outlook, providing strategies to improve the value chain and adapting their marketing as well as customer loyalty programs to this fast-changing environment.
Our offerings tailored for the CPG sector include:
How much will customers pay for your goods and services, and how do you decide what to charge? Use big data analytics to understanding consumer price sensitivity and getting the balance right.
Whether you use an inventory management software or not, we can apply intelligence to your data, to recommend stock movements within the warehouse to constantly optimize the flow of goods and minimize the time it takes your staff to pick and pack goods.
Get a better view of your customer and their interactions - irrespective of how, when, where and with whom they engage. Harness the power of data analytics to deliver exceptional customer experience ...every time.
Use predictive analytics to reduce your non-performing inventory by 50% and a 25% reduction in inventory holding costs.Forecast future demand effectively, prevent stockouts and reduce customer churn due to non-availability of a product.
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Increased campaign success rate and drop in abandoned carts
Improving the forecast accuracy for an online retailer to prevent overstock / out of stock situations, save storage costs and increase supply chain visibility.
Using our proprietary algorithms and tools to improve the company's search ranks for major SKU's, increase revenues and optimize the online ad spend.