Meet The Leaders of Facts N Data


Ravi Sangal (Prof.)

Ravi is an engineering graduate from BITS, Pilani and an MTech (Management and Systems) from IIT, Delhi. He was President of IDC, a global marketing research and marketing intelligence organization, for over fifteen years. As its head, he built the organization almost from scratch and demonstrated market equity, growth and consistent profitability. Subsequently, he was President of CyberMedia Research and President (Corporate) for Cyber Media India Ltd responsible for new investments. He has more than thirty years of work experience. Due to his extensive industry knowledge and understanding, he was appointed National Consultant by UN for technology assignments. He also served as Professor and Director in one of the leading B-schools of Delhi associated with its Research and Business Analytics Program.He has been awarded a Statement of Accomplishment by JOHNS HOPKINS UNIVERSITY, US for Data Analysis. He is also a visiting faculty at many Tier I B-Schools. He has thorough knowledge of various data analytics tools, statistics, predictive modeling and several multivariate techniques with hands-on expertise on SAS, IBM SPSS, EG, R Rattle and Tableau.

Mr Sangal has often been quoted in print and electronic media for his accurate observations. He has been on the cover of several leading magazines and newspapers.He leads StatLabsTM, our Statistical & Data Sciences innovation laboratory


V Shekhar Avasthy

Shekhar holds two Masters Degrees one each in Marketing Management and Pure Physics. He has a total of 20 years of experience in Advanced Analytics and Marketing Research, chunk of which has been with leading MNCs in leadership positions. His previous engagements include Program Manager for Software & Services Research as well as Head of Telecom & Internet Research at IDC India, Director of Analytics Center of Excellence at CPA Global, National Consultant (India) to United Nations International development Organization and Head of Research Operations for Cyber Media Research.

He has been extensively quoted in print and electronic media on Telecom, Software Services, and Advertising & Media industries.

He has consulted for Who’s Who of IT, ITES, Telecom, Retail, Media, and Ad Agencies on issues pertaining to Marketing Mix, Customer Segmentation, Industry Forecasts, Own Base retargeting, etc.

He is an advanced user of R and SAS &  IBM SPSS family of tools. He is one of the few SAS Certified Predictive Modelers and SAS Certified Business Analyst. He is a founding partner and Principal Consultant at Facts n Data and devotes most of his time to StatLabsTM.


Pabitra holds degree in Masters in Finance and Control, is an Associate of Insurance Institute of India, and has a hands on experience of close to 18 years in BFSI and e-Commerce space. He has closely been associated with ICICI Prudential, Max Newyork Life (Now Max Life), Transamerica, Reliance Retail, Tata AIG, Future Group and other leading brands globally.

A technocrat by heart, he is an expert at python, mysql and mango DB and is a hands-on expert at Data Wrangling. Some of his algorithms on Big Data Analytics and reporting have been recognized by many experts in the field. He is currently testing some innovative algorithms relating to Vehemence & Entity Relationship Modelling in Social Media space. He leads Business and Product development.

About Us:

We are the Data Scientists cum Technologists for the CMO/ CEOP community and help them by synthesizing facts with relevant data to provide scientific analysis and expert interpretation. We are tool and technique agnostic focusing only on the business Issue.

Contact Us:

New Delhi, India: +91-98 10 22 84 02

New York, USA: +1-347-53 53 001

Reading, UK: +1-118-20 40 001

Mumbai, India: +91-70 11 90 06 96

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