Advanced Text Minning

Text Analytics (including Social Media)

We scientifically analyze social media data in great depth (much beyond counting the ‘likes’, ‘followers’, ‘Brand Mentions’, or Simple Sentiment Analysis) to get insights by using proprietary concepts such as Entity Relationship Modeling, Content & Context Analytics.

We analyze large amounts (in Hundreds of GBs) of qualitative data such as social media data/ transliteration of call center conversations/ client emails with our proprietary algorithms in great depth (much beyond counting the likes, followers, Brand Mentions, or Simple Sentiment Analysis).

Examples include Context & Content analysis, Stimulus-Response Modelling, and complex (demographic-behavioral) segmentation.

Customer expresses herself in more than one ways today. Multiple channels, varying language, multiple cultures, contrasting meaning of the same words used or same meaning of opposite words (such as Hot and Cool) make the task of analysis and interpretation very demanding. Despite all these challenges, we are able to analyze such data with very high signal to noise ratio, using our culture sensitive proprietary algorithms and techniques.

Stimulus Response Modeling

Intelligent use of concept, context, perception and mood coupled with stimulus response model helps in managing the perception of the TG and suitably re-engineer it. This has been used by various brands to move in the direction of desired position on the perceptual map of the market. This has also been used by some of our clients to arrest an adverse perceptual trend by monitoring the undercurrents and introducing the appropriate stimuli at the right time.

Perception Re-engineering

Intelligent use of concept, context, perception and mood coupled with stimulus response model helps in managing the perception of the TG and suitably re-engineer it. This has been used by various brands to move in the direction of desired position on the perceptual map of the market. This has also been used by some of our clients to arrest an adverse perceptual trend by monitoring the undercurrents and introducing the appropriate stimuli at the right time.

About Us:

We are the Data Scientists cum Technologists for the CMO/ CEOP community and help them by synthesizing facts with relevant data to provide scientific analysis and expert interpretation. We are tool and technique agnostic focusing only on the business Issue.

Contact Us:

New Delhi, India: +91-98 10 22 84 02

New York, USA: +1-347-53 53 001

Reading, UK: +1-118-20 40 001

Mumbai, India: +91-70 11 90 06 96

Email : info@factsndata.com